Who we are,
how we got here

Dark Matter Commerce was created by Jon Woodall as a digital commerce collective in 2020. With the backing of Foresight, we’re acquiring technology businesses and agencies that share our unique focus on eComm and other forms of digital commerce.

Our mission is to build an era-defining collective of expert innovators and agencies to transform digital commerce at global scale.

Meet the team

Jon Woodall

Jon Woodall


One of the UK’s most respected digital commerce leaders, Jon has been at the forefront of ecommerce technology for over fifteen years.

Martin Boddy

Martin Boddy


Highly experienced business leader with an entrepreneurial flair and a bent for harnessing the power of data to improve commercial performance.

Hannah Eames

Hannah Eames

Finance Director

Highly motivated, conscientious and commercially astute, Hannah leads Dark Matter Commerce’s finances, using financial data to monitor and drive the business forward.


Claire Alvarez

Partner at Foresight Group

Partner at Foresight Group, a leading listed infrastructure and private equity investment manager.

Alyx Gerrards

Alyx Gerrards

People & Culture Director

Experienced and professional HR Leader, passionate about leading and developing teams in fast-paced and entrepreneurial environments.


Molly Smith

Group Head of Marketing

Award-winning marketer with significant experience across social, content, SEO, digital PR and events, Molly leads Dark Matter Commerce’s media and event properties.

Stephen Kenealy

Stephen Kenealy

Interim Managing Director

Entrepreneur,  digital commerce adviser, team and brand builder, Stephen is interim managing director at Brave the Skies, our Shopify Plus specialist agency.

Justin Young

Justin Young

CEO, Bring Digital

Dynamic, forward-thinking and with a rich pedigree in commercial management of the UK’s most successful eCommerce brands, Justin is CEO of our performance marketing specialist agency, Bring Digital.

Our brands

Space 48 – A digital commerce agency for ambitious businesses that want to transform their commerce experience.

Brave the Skies – An eCommerce agency creating immersive user experiences and best-in-class websites on the Shopify Plus platform.

Founded in 2012, Bring Digital is a specialist digital acquisition agency delivering campaigns for global brands looking to drive new customers through online channels.

HYPA is dedicated to helping ambitious businesses create compelling ecommerce experiences. It is a leading provider of apps for the BigCommerce app marketplace and is trusted by businesses across North America, the UK, Europe, and Australia.