2025 will be a pivotal year for eCommerce. Brands face rising acquisition costs, fragile global supply chains, evolving consumer expectations, and the growing dominance of AI in both customer-facing and back-end operations. As economic and geopolitical headwinds reshape the digital commerce landscape, businesses must navigate volatility while positioning themselves for long-term growth.

The challenge? Knowing where to focus your investment… and how to adapt your strategy before it’s too late.

About the Report

In this exclusive report, we gathered insights from more than a dozen leading eCommerce experts across technology, strategy, marketing, and logistics. Together, they share predictions and actionable recommendations to help brands thrive in an unpredictable market.

Inside, you’ll find:

– How eCommerce performed in 2024 and why optimism is surprisingly high for 2025

– The key technologies (AI, automation, personalisation) shaping operations and customer experience

– Evolving customer acquisition strategies, including the shift away from over-reliance on paid media

– The role of omnichannel strategies and marketplace expansion in future-proofing eCommerce brands

– The truth about consumer attitudes towards sustainability and brand loyalty

– The risks and rewards of global trade, regulatory shifts, and supply chain disruption

– Expert commentary on how to rethink your tech stack and operational model in light of rising costs and AI-powered efficiencies

What You’ll Learn

– The emerging trends set to shape eCommerce in 2025 and beyond

– How leading brands are building resilience against economic and geopolitical instability

– What tactics and technologies industry leaders recommend to improve profitability and customer retention

 

Contributors:

Jon Woodall – CEO, Dark Matter Commerce

Al Keck – Founder & CEO, Infinity Nation

Jason Greenwood – Founder & Lead Consultant, Greenwood Consulting

Linda Bustos – Founder, Ecom Ideas

Dean McElwee – Director, Stanley Black & Decker

Chloë Thomas – Chief Success Strategist, Emetko Media

Deann Evans – Managing Director EMEA, Shopify

James Gurd – Ecommerce Consultant & Chief Problem Solver, Digital Juggler

Jim Herbert – CEO, Patchworks

David Mannheim – Founder & CEO, Made With Intent

Clare Adams – Chief Growth Officer, Start With Data

Pete Robertshaw – Head of Consultancy, Space 48

Chris Lever – Head of Tech SEO, Bring Digital

 

Get the full report and prepare your business for what’s next.